555 Collective is a pioneering sustainable forward fashion startup based in Toronto, Canada. Dedicated to providing a platform for upcoming local fashion designers, 555 Collective hosts an annual year-end fashion show to showcase their unique designs and collections. The program aims to support designers by offering materials, mentorship, education on sustainable fashion practices, and access to an ecommerce website to sell their creations. Additionally, designers receive courses on entrepreneurship to help them establish successful businesses.

555 Collective's objective is to empower local Toronto fashion designers and promote sustainable, eco-friendly fashion in a market that lacks appreciation for local talent. By fostering a collective movement, 555 aims to create a vibrant community of like-minded creatives who are passionate about making a positive impact on the fashion industry.

Grace, in collaboration with 555 Collective, developed a comprehensive creative strategy to drive outreach and brand awareness. This included creating a distinctive logo and branding that embodies the ethos of sustainability and forward-thinking fashion. Grace also established a strong social media presence and crafted the tone of the brand to resonate with the target audience. By aligning the brand's visual identity and messaging with its mission, Grace helped 555 Collective establish itself as a leading force in promoting local talent and sustainable fashion in Toronto.