HEALTH & WELLNESS MONTH
INDUSTRY
STUDENT ENGAGEMENT
SERVICES
MERCH DESIGN | SOCIAL MEDIA GRAPHICS | GRAPHIC MOTIFS | PROMOTIONAL STRATEGY | BRAND CONCEPT | ARTISTIC & CREATIVE DIRECTION
THE CLIENT
The Laurier Students' Union Health and Wellness Month Campaign is a student-led initiative dedicated to promoting holistic well-being within the Wilfrid Laurier University community. Recognizing the challenges and pressures faced by students in their academic and personal lives, the campaign aims to provide support, resources, and education to uplift students' overall health and wellness.
Through a series of events, workshops, and activities, the campaign addresses various dimensions of wellness, including physical, emotional, social, sexual, and financial well-being. By fostering an inclusive and supportive environment, the campaign encourages students to prioritize their well-being and adopt healthier habits for a balanced lifestyle.
THE OBJECTIVE
The objective of the Laurier Students' Union Health and Wellness Month Campaign was to uplift students' overall health and wellness by providing education, resources, and support. The campaign aimed to address various dimensions of wellness, including physical, emotional, social, sexual, and financial well-being, with the goal of fostering a healthier and more balanced student community.
THE SOLUTION
Sunnii Studios developed a comprehensive promotional strategy for the Laurier Students' Union Health and Wellness Month Campaign, encompassing brand identity, graphic motifs, key visual elements, promotional asset designs, merchandise designs, and event schedules. With a focus on uplifting students' overall health and wellness, Sunnii Studios created visually appealing and cohesive branding to resonate with the target audience. Graphic designs for promotional assets were produced to raise awareness and engagement, while merchandise designs offered tangible reminders of the campaign's message. Sunnii Studios also crafted schedules for a month-long series of events, workshops, and activities aimed at promoting various dimensions of wellness within the student community.