Knorr is a renowned brand in the food and beverage industry, celebrated for its commitment to creating delicious and convenient meal solutions. Known for their high-quality ingredients and innovative products, Knorr aims to make cooking easier and convenient for busy consumers. Their new rice cups are a testament to this mission; offering a quick, healthy, and flavorful meal option for busy individuals. Made with real vegetables and available in three exciting new flavors, Knorr rice cups are designed to fit seamlessly into fast-paced lifestyles while delivering great taste and nutrition.

The objective of our collaboration with Prestige XM for Knorr was to create a highly engaging activation at Union Station to promote Knorr's new rice cups. Our goal was to communicate the product’s quick preparation time of 2.5 minutes, highlight its health benefits, and introduce the three new flavors to busy commuters. We aimed to position Knorr rice cups as a convenient, healthy meal solution for people on the go.

Sunnii Studios designed and executed a comprehensive activation strategy to capture the attention of busy commuters. We created vibrant custom graphics for the activation stand, integrated QR code t-stands for easy access to product information, and utilized dynamic digital signage to showcase the product’. Our strategic and visually appealing setup ensured high engagement, successfully reaching our target audience and generating significant interest in Knorr's new rice cups.