NISSAN VANCOUVER FULLY CHARGED
INDUSTRY
FOOD & BEVERAGE
SERVICES
ARTISTIC & CREATIVE DIRECTION | KEY VISUALS | GRAPHIC MOTIFS
THE CLIENT
Nissan Canada is at the forefront of electric vehicle innovation, offering models like the Nissan LEAF and the all-electric Nissan ARIYA. The LEAF, one of the world’s best-selling electric cars, is known for its affordability, impressive range, and advanced safety features, making sustainable driving accessible. The ARIYA, Nissan’s electric crossover, combines a sleek design with extended range and state-of-the-art technology, catering to drivers seeking an eco-friendly and versatile vehicle. Nissan Canada’s electric lineup reflects its commitment to a cleaner, greener future for Canadian roads.
THE OBJECTIVE
The objective of Sunnii Studios’ project with Nissan Canada was to design an engaging and efficient layout for Nissan's section at Vancouver's Fully Charged Electric Show. The focus was to showcase the Nissan ARIYA and LEAF electric vehicles in a way that highlights their innovative features and aligns with Nissan's brand identity. The goal was to create a seamless customer journey that immerses visitors in the Nissan electric experience, from initial attraction to interactive engagement.
THE SOLUTION
We approached this project by strategically placing brand elements, signage, wheel stops, display screens, and charging stations to maximize flow and visibility. The layout emphasized each vehicle's unique attributes while guiding visitors through a visually cohesive, interactive space. By integrating key branding and informational touchpoints, the design allowed attendees to fully experience Nissan’s electric technology, making it both an educational and memorable display.