On The Bag brings together the excitement of golf with the vibrancy of pop culture. Through video series, Athletes, influencers, and personalities from various backgrounds go pin hunting while being interviewed by Caddie Luca, creating a captivating fusion of sports, entertainment, and storytelling.

The objective of this project was to create a full branding package that reflects the entertainment concept mixed with athletic branding. Creating a spin-off from well recognized golf motifs and icons, Sunnii Studios created an eye-catching and consistent brand identity for On The Bag.

Using golf-related colours, icons, and visuals, we brought a modern look to the golf industry. With pops of turquoise, mixed with a rich, dark green to balance out the designs while making the brand stand out.