VEGHOLIC
INDUSTRY
FOOD & BEVERAGE
SERVICES
LOGO DESIGN | BRAND GUIDELINES | CREATIVE DIRECTION | TYPOGRAPHY | BRAND CONCEPT | ARTISTIC & CREATIVE DIRECTION | KEY VISUALS | MERCH DESIGN | GRAPHIC MOTIFS | SOCIAL MEDIA
THE CLIENT
Vegholic is a passionate team that emerged from a shared realization – the lack of accessible and flavourful options for those embracing a vegan lifestyle or seeking more plant-based meals. Fueled by a desire to bridge this gap, Vegholic was born with a clear mission: to craft a selection of delectable, comforting vegan recipes that prove you don't have to sacrifice flavor to enjoy plant-based cuisine.
With a commitment to taste and quality, Vegholic strives to redefine the vegan dining experience, making it a delightful choice for all.
THE OBJECTIVE
Seeking to establish a distinctive brand identity aligned with their ethos, Vegholic engaged Sunnii Studios to develop a comprehensive design strategy. Tasked with crafting a cohesive visual identity, Sunnii Studios undertook the creation of a logo, brand palette, graphic motifs, menu design, physical and editorial collateral, as well as store aesthetics, with the aim of encapsulating Vegholic's vibrant and inclusive essence.
THE SOLUTION
Sunnii Studios embarked on a creative journey to translate Vegholic's values into a compelling brand narrative. The resulting logo, featuring bold typography and a whimsical graphic motif of embracing hands adorned with the Vegholic leaf, embodies the spirit of inclusivity and community. Vibrant gradients of green, complemented by accents of bright yellow, were meticulously chosen to convey the freshness and vitality of Vegholic's plant-based offerings. The meticulously crafted menu design showcases tantalizing visuals and concise descriptions, facilitating an engaging culinary exploration for patrons. Seamlessly integrated into the physical environment, Sunnii Studios' design elements transform the Vegholic space into an inviting destination that captivates passersby. In essence, Sunnii Studios' holistic approach encapsulates Vegholic's commitment to providing accessible and delectable vegan fare, positioning it as a standout culinary establishment in the heart of Downtown Toronto.