The Laurier Students' Union is the heartbeat of student life at Wilfrid Laurier University, dedicated to enhancing the university experience for all students. Committed to representing and advocating for student interests, the Students' Union offers a wide range of services, events, and programming designed to enrich campus life and foster a vibrant and inclusive community. From organizing exciting events and initiatives to providing essential resources and support, the Students' Union plays a pivotal role in empowering students to thrive academically, socially, and personally during their time at Laurier. With a focus on student engagement, advocacy, and innovation, the Laurier Students' Union is dedicated to shaping a dynamic and memorable university experience for every student.

At Laurier's Students' Union, our objective is to keep students informed, engaged, and involved in campus life by promoting ongoing events, weekly programming, and the latest news. With students at the forefront of our priorities, our goal is to create engaging promotional materials that effectively communicate the vibrant student experience and encourage active participation in student activities and initiatives. By staying connected and informed, students can fully immerse themselves in the diverse opportunities available at the Students' Union and enrich their university experience.

To achieve our objective, we implemented a strategy focused on creating eye-catching and on-trend marketing assets that capture students' attention and drive meaningful engagement. By developing visually appealing posters, digital graphics, and social media content, we effectively communicate key messages and event details to students across various platforms. Additionally, we prioritize clear and compelling calls to action, prompting students to interact with ongoing campaigns, sign up for specific events, and stay updated on the latest news and developments. By serving as the primary source of information for students, we foster a sense of community and connection, empowering students to actively participate in student life and contribute to the vibrant campus culture at Laurier.